The Age of Persuasion and Under the Influence are two of my favourite radio shows on the CBC Radio Broadcasting System. Terry O’Reilly, the host of both of these shows, entertained us tonight with a historical look of advertising. The intention of advertising has always been to sell a client's products and to make a profit for the client. Advertisments have been at once annoying and entertaining, while showing us what we as consumers profess to want. Mr. O’Reilly, who started as a copywriter over thirty years ago, has moved up through the advertising world is now an author and much sought after speaker on the subject of advertising. He shared his wit and wisdom about the very competitive world of advertising. Using film clips from various Hollywood movies from a 1947 Clark Gable movie, the TV sitcom Bewitched, until today’s most recent Mad Men, several other movies (one with a very young Tom Hanks), and finally two of his own advertisments, Terry O’Reilly showed us some of the finer points of advertising, as well as those that are ‘made for TV and the movies’ only. Following his presentation Mr. O'Reilly opened the floor to questions and conversation with the audience. It was a very entertaining and enlightening evening.
“Advertising is no longer a loud one-way
conversation. It’s a delicate dialogue now.”
~ Terry O’Reilly
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