Hot, sweet, creamy coffee.
Last tasty drop drained and drunk.
Paper rim rolled up in anticipation.
‘Thanks for playing’
‘Sorry - not this time’
‘Come back again’
Playing the game
gambling on a win
fun for a time ~
anticipation has a short shelf life
But as a marketing tool over a cup of coffee with friends ~
money changed hands effectively.
Marketing isn’t magic. There’s a science to it.
~ Dan Zarrella
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